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Top related persons:
Issa Rae - 1 Leo Gonzalez - 1 Mark Phillips - 1 Drew Afualo - 1 It's - 1 Issa Rae Productions - 1 Sienna - 1 Rae - 1
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Pepsi - 1 Hoorae Media - 1 Raedio - 1 Sienna Naturals - 1 Business - 1 Ensemble - 1 Hoorae - 1 PQ Media - 1

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2 mentions found


☆ Issa Rae is launching a new company to connect brands with diverse creators, with Pepsi, Chili's, and more already on board
  + stars: | 2024-05-06 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
Issa Rae is adding to her business ventures with a new company, Ensemble, to connect brands with diverse creators. The company seeks to attract ad spending by connecting brands with a network of 50 up-and-coming creators, including Leo Gonzalez, Mark Phillips, and Drew Afualo. Ensemble is separate from Rae's media and entertainment company, Hoorae Media, which was formed in 2020 out of Issa Rae Productions. In addition to Rae's TV and film production label, Hoorae encompasses a marketing arm, Fête; a management company, ColorCreative; and an audio division, Raedio. "We want Ensemble to be seen as a general market company," McKay said.
Persons: Issa Rae, Leo Gonzalez, Mark Phillips, Drew Afualo, It's, Issa Rae Productions, Sienna, Rae, Ian Schafer, Matt Berger, Keith Lee, Schafer, Garrett Manet Montrel McKay, McKay, We're, Dallas Turner, Popeyes, influencers, Montrel McKay, Bud Light, we're Organizations: Pepsi, Hoorae Media, Raedio, Sienna Naturals, Business, Ensemble, Hoorae, PQ Media
☆ Why Netflix is placing cars like the Chevy Bolt in its shows, and what the streamer's deal with GM means for its growing advertising business
  + stars: | 2023-02-02 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Netflix announced a new deal to integrate GM electric vehicles into popular shows like "Love is Blind" and "Queer Eye." On a press call announcing the deal, Lee said directors and showrunners would be involved in the process and that cars would be integrated in an "authentic" way so they don't "feel out of place." Netflix has a history of placing brands like Coke and GM in shows like "Stranger Things" and "Queer Eye." Lee insisted the GM deal isn't "product placement" and that GM isn't paying to put its vehicles on shows. Terms of the deal weren't shared; GM said it wasn't part of a TV ad buy on Netflix's Basic with Ads.
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